Compare and Contrast Apple and Samsung Strategic Aims and Choices

Apple and Samsung are the two leading companies in the business of android mobile phones. They are using different strategies to expand their business. In this informative post, the writer of a Ph.D. thesis help provider company has offered a comparison of aims, choices, and strategies of two Apple and Samsung.

Apple and Samsung have become the leading companies in the business of android mobile phones. 

Compare and Contrast Apple and Samsung Strategic Aims and Choices 

Apple and Samsung have become the leading companies in the business of android mobile phones. Its reason is that these companies have achieved lots of business successes. It is a fact that Apple and Samsung have used different strategies, aims and choices to achieve this kind of success level in the business. It is also a fact that the corporate culture of these two companies is also different. For the success of a company, the strategy of its business is very important. Its reason is that this strategy is a way to get customer retention and resource allocation for a company. Here, we will compare and contrast the strategies, aims, and choices of Apple and Samsung.

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1) Physical size

If we compare the sizes of the android mobile phones, we come to know that the iPhone is far behind than the Samsung.

There is a clear difference between the physical sizes of different models of Apple and Samsung. For example, if we compare iPhone XS and Samsung S9, we come to know that the screen sizes of these two android mobile phones are the same but there is a clear difference between their resolution levels. The resolution of iPhone XS is 2436 X 1125 whereas, resolution of Samsung S9 is 2960 X 1440. The difference between the screen sizes of these mobile phones lasts huge impacts on the choice of the customers. Its reason is that there are some customers who like to use small screen mobile phones whereas; there are also some customers who like to use large-screen mobile phones. If we compare the market strategies of these two companies regarding the sizes of the android mobile phones, we come to know that the iPhone is far behind than the Samsung.

2) Camera

 if we compare Samsung and iPhone on the basis of the quality of their cameras, we come to know that the iPhone is a better company than Samsung.

If you are looking for a mobile phone for casual photography, Samsung and iPhone are offering the same dedicated cameras. Anyhow, both of these companies have some strengths as well as weaknesses when we try to compare the results of photos and videos. For example, the telephone lens of Samsung is better than the iPhone. On the other hand, the dynamic range of the iPhone is better than Samsung. The sensor of the iPhone is also larger than the sensor of the Samsung. Therefore, we can say that if we compare Samsung and iPhone on the basis of the quality of their cameras, we come to know that the iPhone is a better company than Samsung.

3) Speed

Apple is a better company than Samsung. Its reason is that Apple is using high-speed processors.

The speed of an android mobile phone also matters a lot. Its reason is that the speed of an android mobile phone tells the customers how fast their mobile phones will work. If you are comparing the speeds of the mobiles of these two companies just by watching movies or listening to the music, you will never see any kind of difference between the speeds of the mobile phones of these two companies. On the other hand, if you are editing movies or you are playing action games, speed of an android phone matters a lot. Under such situation, Apple is a better company than Samsung. Its reason is that Apple is using high-speed processors.

4) Screen quality

Apple and Samsung both are using OLED screens on their mobile phones.

The quality of the screens also matters a lot to get the attention of the customers. If we take an overview of the quality of the screens of both Apple and Samsung, we come to know that both the companies have the same quality of the screens. Its reason is that Apple and Samsung both are using the OLED screens on their mobile phones. Moreover, the brightness and sharpness of their screens are also the same. Therefore, we can say that on the basis of the screen quality, the match between these two companies is tied.

5) Storage capacity

The storage capacity of Samsung is up to 512 GB which you can expand up to 1TB by inserting a memory card. On the other hand, the storage capacity of Apple mobile phones is only 512 GB and it is not expandable.

The storage capacity of a mobile phone also matters a lot for the customers. Its reason is that there are some customers who watch high-resolution movies and therefore, they require huge space. On the other hand, there are also some customers who are not interested in watching movies on their mobile phones, therefore, storage of the mobile doesn’t matter for these customers. The storage capacity of Samsung is up to 512 GB which you can expand up to 1TB by inserting a memory card. On the other hand, the storage capacity of Apple mobile phones is only 512 GB and it is not expandable.

Conclusion

Apple and Samsung are the two leading companies in the business of android mobile phones. They are using different strategies to expand their business. Samsung is trying to grab the attention of the customers by providing them with a large screen and large storage capacity android mobile phones. On the other hand, Apple is trying to grab the attention of the customers by providing high-resolution cameras and high quality android mobile phones.

Ana Rolf is a content writer and blogger affiliated with The Dissertation Writing Services. Her favorite subjects are social sciences, media, and communications as well as the latest tech trends.